Please use this identifier to cite or link to this item: http://hdl.handle.net/10419/193739
Authors: 
Rodríguez Morales, Katia Lorena
Year of Publication: 
2014
Citation: 
[Journal:] Investigaciones Europeas de Dirección y Economía de la Empresa (IEDEE) [ISSN:] 1135-2523 [Volume:] 20 [Year:] 2014 [Issue:] 2 [Pages:] 95-101
Abstract (Translated): 
Due to the difference in legislation and controls, lately is when counterfeiters have found greater opportunities to counterfeit and create a parallel economy that causes social damages, and affects companies that own original brands, making it necessary to quantify this damage. We developed a financial model on which to assess the change in value of a company harmed due to counterfeiting, describing how it affects negatively the quantity demanded of the originals, and the firm's expenses while seeking to preserve its value.
Subjects: 
Counterfeit
Brand valuation
Discounted cash flow
JEL: 
M19
Persistent Identifier of the first edition: 
Creative Commons License: 
http://creativecommons.org/licenses/by-nc-nd/3.0/
Document Type: 
Article
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