Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/193710 
Year of Publication: 
2013
Citation: 
[Journal:] Investigaciones Europeas de Dirección y Economía de la Empresa (IEDEE) [ISSN:] 1135-2523 [Volume:] 19 [Issue:] 1 [Publisher:] Elsevier [Place:] Amsterdam [Year:] 2013 [Pages:] 16-30
Publisher: 
Elsevier, Amsterdam
Abstract (Translated): 
In the current economic crisis accurate assessment of the efficiency of the online strategy implemented by companies is a crucial issue. This paper proposes a number of indicators for the evaluation of the websites of companies all over the world. Our research examines the manual and automatic evaluation of a series of objective variables concerning website. To obtain the indicators we applied a factor analysis to the relevant variables. The Quantitative Web Quality Index is a versatile tool that permit us to compare any kind of organizations and detect the strong and weak points of the company's website.
Subjects: 
Website evaluation
Website quality
Website analysis
E-strategy
JEL: 
M15
Persistent Identifier of the first edition: 
Creative Commons License: 
cc-by-nc-nd Logo
Document Type: 
Article

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