Bitte verwenden Sie diesen Link, um diese Publikation zu zitieren, oder auf sie als Internetquelle zu verweisen: https://hdl.handle.net/10419/193644 
Autor:innen: 
Erscheinungsjahr: 
2012
Quellenangabe: 
[Journal:] Vanguard Scientific Instruments in Management [ISSN:] 1314-0582 [Volume:] 5 [Issue:] 1 [Publisher:] Bulgarian Academic Simulation and Gaming Association (BASAGA) [Place:] Sofia [Year:] 2012 [Pages:] 99-125
Verlag: 
Bulgarian Academic Simulation and Gaming Association (BASAGA), Sofia
Zusammenfassung: 
The current article presents and justifies the wise use of natural analogies in teaching Firm culture at the Universities and in consulting activities in organizations, associated with necessary study of an existing firm culture, before undertaking change management initiatives that are intended to ensure lasting effects. The meanings and structures of widely used cultural metaphors such as an iceberg, a tree, an onion, a water-lily, an apple and an egg are described and analyzed here.
Schlagwörter: 
organizational culture
firm culture
natural analogies
common metaphors
cultural levels
JEL: 
M14
L1
L2
Z1
Persistent Identifier der Erstveröffentlichung: 
Dokumentart: 
Article
Dokumentversion: 
Published Version
Erscheint in der Sammlung:

Datei(en):
Datei
Größe
2.14 MB





Publikationen in EconStor sind urheberrechtlich geschützt.