Please use this identifier to cite or link to this item: http://hdl.handle.net/10419/193644
Authors: 
Dimitrov, Kiril
Year of Publication: 
2012
Citation: 
[Journal:] Vanguard Scientific Instruments in Management [ISSN:] 1314-0582 [Volume:] 5 [Issue:] 1 [Pages:] 99-125
Publisher: 
Bulgarian Academic Simulation and Gaming Association (BASAGA), Sofia
Abstract: 
The current article presents and justifies the wise use of natural analogies in teaching Firm culture at the Universities and in consulting activities in organizations, associated with necessary study of an existing firm culture, before undertaking change management initiatives that are intended to ensure lasting effects. The meanings and structures of widely used cultural metaphors such as an iceberg, a tree, an onion, a water-lily, an apple and an egg are described and analyzed here.
Subjects: 
organizational culture
firm culture
natural analogies
common metaphors
cultural levels
JEL: 
M14
L1
L2
Z1
Persistent Identifier of the first edition: 
Document Type: 
Article
Document Version: 
Published Version

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