Bitte verwenden Sie diesen Link, um diese Publikation zu zitieren, oder auf sie als Internetquelle zu verweisen: https://hdl.handle.net/10419/193106 
Erscheinungsjahr: 
2018
Quellenangabe: 
[Journal:] Economic and Environmental Studies (E&ES) [ISSN:] 2081-8319 [Volume:] 18 [Issue:] 2 [Publisher:] Opole University, Faculty of Economics [Place:] Opole [Year:] 2018 [Pages:] 653-664
Verlag: 
Opole University, Faculty of Economics, Opole
Zusammenfassung: 
A series of experiments was run in order to evaluate the usability of two different measurement approaches: ratings and ranks (pairwise comparisons). Respondents were asked to assess perceived characteristics (i.e. height and length) of different physical objects by using either a rating or a ranking scale. An artificial neural network model was built to analyse the ranks and standard statistical tests were applied to analyse the ratings. The results were then statistically compared with actual (real) characteristics of objects (i.e. their real height and length). Both systems for measuring values were found equally valid in projecting reality. Such findings offer some methodological and epistemological insights, as they provide information on the measurement power of each scale in terms of approximating real-life phenomena.
Schlagwörter: 
rating scale
rank scale
pairwise comparisons
scale usability
JEL: 
C18
C81
C89
Persistent Identifier der Erstveröffentlichung: 
Dokumentart: 
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