Bitte verwenden Sie diesen Link, um diese Publikation zu zitieren, oder auf sie als Internetquelle zu verweisen: https://hdl.handle.net/10419/193047 
Autor:innen: 
Erscheinungsjahr: 
2017
Quellenangabe: 
[Journal:] Economic and Environmental Studies (E&ES) [ISSN:] 2081-8319 [Volume:] 17 [Issue:] 4 [Publisher:] Opole University, Faculty of Economics [Place:] Opole [Year:] 2017 [Pages:] 865-877
Verlag: 
Opole University, Faculty of Economics, Opole
Zusammenfassung: 
The concept of sustainable development has been present in political discourse for many years. Striving to achieve it has become a worldwide priority. Success in this field depends not only on the right government policies. It is also a matter of society engagement. There are different direct and indirect tools intended to promote and reinforce positive changes in social attitudes. Among the most important ones are public awareness campaigns. The aim of the article is to present the ways in which they can contribute to sustainable development and how their positive impact should be properly assessed.
Schlagwörter: 
sustainable development
public awareness campaigns
social marketing
JEL: 
Q5
M31
Persistent Identifier der Erstveröffentlichung: 
Dokumentart: 
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