Please use this identifier to cite or link to this item: http://hdl.handle.net/10419/193047
Authors: 
Borawska, Anna
Year of Publication: 
2017
Citation: 
[Journal:] Economic and Environmental Studies (E&ES) [ISSN:] 2081-8319 [Volume:] 17 [Year:] 2017 [Issue:] 4 [Pages:] 865-877
Abstract: 
The concept of sustainable development has been present in political discourse for many years. Striving to achieve it has become a worldwide priority. Success in this field depends not only on the right government policies. It is also a matter of society engagement. There are different direct and indirect tools intended to promote and reinforce positive changes in social attitudes. Among the most important ones are public awareness campaigns. The aim of the article is to present the ways in which they can contribute to sustainable development and how their positive impact should be properly assessed.
Subjects: 
sustainable development
public awareness campaigns
social marketing
JEL: 
Q5
M31
Persistent Identifier of the first edition: 
Document Type: 
Article

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