Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/192591 
Year of Publication: 
2010
Series/Report no.: 
Discussion Papers No. 609
Publisher: 
Statistics Norway, Research Department, Oslo
Abstract: 
Environmental policy analyses often draw on stated preferences, with most humans having strong preferences with respect to how we view ourselves and how we would like others to perceive us. This may create systematic differences between reported and real behavior, making policy analysis based on stated preferences difficult. In this paper, we model how social and moral norms and the image we would like to project affect reported and actual behavior. We illustrate the model using data from a stated preference survey reporting environment-related household behavior in ten OECD countries. We find clear evidence of how norms and identity statements affect reported behavior. We also find evidence of the misrepresentation of preferences, both among respondents complying with and protesting the norm. Over- and understatements appear to be evenly distributed, and is thus not expected to significantly bias the mean results.
Subjects: 
Household behavior
Environment
Norms
Stated preferences.
JEL: 
B41
D1
Q28
Q38
Q48
Document Type: 
Working Paper

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