Please use this identifier to cite or link to this item: http://hdl.handle.net/10419/191041
Authors: 
Cauzo Bottala, Lourdes
Cossío Silva, Francisco José
Year of Publication: 
2012
Citation: 
[Journal:] Investigaciones Europeas de Dirección y Economía de la Empresa (IEDEE) [ISSN:] 1135-2523 [Volume:] 18 [Year:] 2012 [Issue:] 3 [Pages:] 228-236
Abstract (Translated): 
The aim of this work focuses on analyzing the effect, both immediate and delayed, of Market Orientation (MO) on organizational outcomes. A longitudinal study has been done over a time horizon of 3 years in the Spanish financial sector. Regarding the methodology, we have developed a qualitative method to measure the degree of OM of the entities considered, through a content analysis. After obtaining an indicator of this analysis, we applied a quantitative methodology of structural equation modeling for testing hypotheses of the proposed model. From the results, we highlight, first, banks that implement a MO approach are likely to maintain that approach in subsequent periods. Secondly, immediate effects of MO on results were not found. And finally, MO does not record deferred effects on the considered indicators of profitability.
Subjects: 
market orientation
performance
longitudinal analysis
qualitative analysis
content analysis
JEL: 
M1
M3
O3
Persistent Identifier of the first edition: 
Creative Commons License: 
https://creativecommons.org/licenses/by-nc-nd/3.0/
Document Type: 
Article
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