Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/190608 
Year of Publication: 
2009
Citation: 
[Journal:] International Journal of Business Science & Applied Management (IJBSAM) [ISSN:] 1753-0296 [Volume:] 4 [Issue:] 3 [Publisher:] International Journal of Business Science & Applied Management [Place:] s.l. [Year:] 2009 [Pages:] 34-52
Publisher: 
International Journal of Business Science & Applied Management, s.l.
Abstract: 
Insights gained from studying the human brain have begun to open up promising new areas of research in the behavioural and social sciences. Neuroscience-based principles have been incorporated into areas such as business management, economics and marketing, leading to the development of artificial neural networks, neuroeconomics, neuromarketing and, most recently, organizational cognitive neuroscience. Similarly, the brain has been used as a powerful metaphor for thinking about and analysing the nature of organizations. However, no existing approach to organizational analysis has taken advantage of contemporary neuroanatomical principles, thereby missing the opportunity to translate core neuroanatomical knowledge into other, non-related areas of research. In this essentially conceptual paper, we propose several ways in which neuroanatomical approaches could be used to enhance organizational theory, practice and research. We suggest that truly interdisciplinary and collaborative research between neuroanatomists and organizational analysts is likely to provide novel approaches to exploring and improving organizational performance.
Subjects: 
neuroanatomy
organizations
organizational performance
interdisciplinary research
Creative Commons License: 
cc-by Logo
Document Type: 
Article

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