Please use this identifier to cite or link to this item:
Ahmad, Syed Zamberi
Kitchen, Philip J.
Year of Publication: 
[Journal:] International Journal of Business Science & Applied Management (IJBSAM) [ISSN:] 1753-0296 [Volume:] 3 [Year:] 2008 [Issue:] 2 [Pages:] 21-36
There is limited empirical research on the internationalisation processes, strategies and operations of Asian multinational corporations (MNCs), particularly MNC's based in Malaysia. The emergence and development of an MNC from this developing country represents a significant addition to the literature on this topic which augments and supplements the information already available with regard to nascent MNCs from Asian Newly Industrialised Countries (NIC's). Drawing on primary data from in-depth interviews with 12 key executives from Sime Darby Berhad (SDB), a developing Malaysian-based MNC, this paper will examine and investigate the firm's internationalisation process, its characteristics and strategies, including motivations, patterns, and sources of competitive advantage. The empirical findings, limitations and areas for further research are discussed.
Malaysia multinational corporations
business strategies
Sime Darby Berhad
Creative Commons License:
Document Type: 

Files in This Item:

Items in EconStor are protected by copyright, with all rights reserved, unless otherwise indicated.