Please use this identifier to cite or link to this item: http://hdl.handle.net/10419/190355
Authors: 
Chen, Yi-Ning Katherine
Year of Publication: 
2018
Series/Report no.: 
The 22nd Biennial Conference of the International Telecommunications Society: "Beyond the boundaries: Challenges for business, policy and society", June 24th - 27th, 2018, Seoul, Korea
Abstract: 
As a case study of the 2017 contract breach crisis involving Chunghwa Telecom (CHT) and its IPTV service, MOD, this study inspects the synergistic influences among perceived service quality, acceptance of technology, trust, satisfaction, and consumers' post-crisis repurchase intentions. With 546 participants randomly surveyed online, our findings demonstrate that among all the factors, only satisfaction and acceptance have significantly positive bearing on post-crisis repurchase intentions. Second, albeit extraneous to the repurchase intentions, perceived service quality has strong direct association with consumers' acceptance of MOD. Third, the contract breach crisis deteriorated rapidly due to administrative rather than technical disappointments. Overall, to quickly augment the repurchase intentions, CHT is advised to lift users' acceptance through sophisticating perceived customization and usefulness. To sustain repurchase intentions, meliorating service quality is the next step. Finally, to overcome the contract breach crisis, CHT needs both consistent and just compensation policies.
Subjects: 
IPTV
MOD
service quality
TAM
trust
Document Type: 
Conference Paper
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