Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/189719 
Year of Publication: 
2018
Series/Report no.: 
cemmap working paper No. CWP19/18
Publisher: 
Centre for Microdata Methods and Practice (cemmap), London
Abstract: 
We set up an econometric model of persuasion and study identification of key parameters under various scenarios of data availability. We find that a commonly used measure of persuasion does not estimate the persuasion rate of any population in general. We provide formal identification results, recommend several new parameters to estimate, and discuss their interpretation. We revisit two strands of the empirical literature on persuasion to show that the persuasive effect is highly heterogeneous and studies based on binary instruments provide limited information about the average persuasion rate in a heterogeneous population.
Subjects: 
Communication
Media
Persuasion
Partial Identification
Treatment Effects
JEL: 
C21
D72
L82
Persistent Identifier of the first edition: 
Document Type: 
Working Paper

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