Bitte verwenden Sie diesen Link, um diese Publikation zu zitieren, oder auf sie als Internetquelle zu verweisen: https://hdl.handle.net/10419/188210 
Erscheinungsjahr: 
2015
Quellenangabe: 
[Journal:] Pakistan Journal of Commerce and Social Sciences (PJCSS) [ISSN:] 2309-8619 [Volume:] 9 [Issue:] 2 [Publisher:] Johar Education Society, Pakistan (JESPK) [Place:] Lahore [Year:] 2015 [Pages:] 524-539
Verlag: 
Johar Education Society, Pakistan (JESPK), Lahore
Zusammenfassung: 
The purpose of the study is to examine the contributing factors (norms, beliefs and values) as a proxy of sustainable behavior. To achieve the research objective a survey method was adopted by using convenience sampling. From the results of the study it is evident that normative influence is a key predictor of behavioral intention. This study provides valuable insight and sound ground for academicians who are interested in studying sustainable consumer behavior in concerned emerging markets. It also presents valuable insights for practitioners and policy makers and it has revealed important findings and implications for aforementioned context.
Schlagwörter: 
sustainable behavior
normative influences
norms
beliefs
values
Creative-Commons-Lizenz: 
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Dokumentart: 
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