Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/188210 
Year of Publication: 
2015
Citation: 
[Journal:] Pakistan Journal of Commerce and Social Sciences (PJCSS) [ISSN:] 2309-8619 [Volume:] 9 [Issue:] 2 [Publisher:] Johar Education Society, Pakistan (JESPK) [Place:] Lahore [Year:] 2015 [Pages:] 524-539
Publisher: 
Johar Education Society, Pakistan (JESPK), Lahore
Abstract: 
The purpose of the study is to examine the contributing factors (norms, beliefs and values) as a proxy of sustainable behavior. To achieve the research objective a survey method was adopted by using convenience sampling. From the results of the study it is evident that normative influence is a key predictor of behavioral intention. This study provides valuable insight and sound ground for academicians who are interested in studying sustainable consumer behavior in concerned emerging markets. It also presents valuable insights for practitioners and policy makers and it has revealed important findings and implications for aforementioned context.
Subjects: 
sustainable behavior
normative influences
norms
beliefs
values
Creative Commons License: 
cc-by-nc Logo
Document Type: 
Article

Files in This Item:
File
Size
425.28 kB





Items in EconStor are protected by copyright, with all rights reserved, unless otherwise indicated.