Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/188088 
Year of Publication: 
2013
Citation: 
[Journal:] Pakistan Journal of Commerce and Social Sciences (PJCSS) [ISSN:] 2309-8619 [Volume:] 7 [Issue:] 2 [Publisher:] Johar Education Society, Pakistan (JESPK) [Place:] Lahore [Year:] 2013 [Pages:] 243-262
Publisher: 
Johar Education Society, Pakistan (JESPK), Lahore
Abstract: 
The main purpose of this study is to explore the effects of innovation types including product, process, marketing and organizational innovation on different aspects of firm performance such as innovative, production, marketing and financial performance in Pakistani manufacturing companies. Data were collected through survey questionnaires from 150 respondents mainly from production, R&D and marketing departments of manufacturing companies. With the help of SPSS, data were analyzed by factor, reliability, correlation, and regression analysis. The results reveal the positive effects of innovation types on firm performance. Theoretical and managerial implications along with limitations for future research have also been discussed.
Subjects: 
Innovation types
firm performance
manufacturing sector
Pakistan
Creative Commons License: 
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Document Type: 
Article

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