Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/188016 
Year of Publication: 
2011
Citation: 
[Journal:] Pakistan Journal of Commerce and Social Sciences (PJCSS) [ISSN:] 2309-8619 [Volume:] 5 [Issue:] 1 [Publisher:] Johar Education Society, Pakistan (JESPK) [Place:] Lahore [Year:] 2011 [Pages:] 81-99
Publisher: 
Johar Education Society, Pakistan (JESPK), Lahore
Abstract: 
Quality management is an important aspect in all kinds of businesses - manufacturing or service. Idea generation plays a pivotal role in managing quality in organizations. It is the new and innovative ideas which can help corporations to survive in the turbulent business environment. Research in group dynamics has shown that more ideas are generated by individuals working alone but in a group environment than the individuals engaged in a formal group discussion. In Nominal Group Technique (NGT), individuals work alone but in a group setting. This paper shows how NGT can be applied to generate large number of ideas to solve quality related problems specifically in Malaysian higher education setting. The paper also discusses the details of NGT working procedure and explores the areas of its further applications.
Subjects: 
Nominal group technique
quality management
higher education
Malaysia
Creative Commons License: 
cc-by-nc Logo
Document Type: 
Article

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