Please use this identifier to cite or link to this item: http://hdl.handle.net/10419/18677
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dc.contributor.authorMariuzzo, Francoen_US
dc.contributor.authorWalsh, Patrick Paulen_US
dc.contributor.authorWhelan, Ciaraen_US
dc.date.accessioned2009-01-28T15:52:06Z-
dc.date.available2009-01-28T15:52:06Z-
dc.date.issued2004en_US
dc.identifier.urihttp://hdl.handle.net/10419/18677-
dc.description.abstractEU Merger Control Regulation No 4064/89 tended to rely on a dominance test, based on themarket share of undertakings, to indicate the level and potential changes in market power. Theuse of such in differentiated product industries is questionable. New EC Merger RegulationNo 139/2004 introduces a substantive test to ensure that all post-merger scenarios posing athreat to competition, even amongst small undertakings, are detected. We propose the use of asimple structural approach to undertake a substantive test. We illustrate our point over 28periods, 178 products (13 companies), for Retail Carbonated Soft Drinks. We estimatecompany (product) mark-ups using a 'simple? Nested Logit model, Berry (1994) and a more'sophisticated? model, Berry, Levinsohn and Pakes (1995). While the dominance test mayfail to identify damaging mergers in differentiated products industries, this technique will not.en_US
dc.language.isoengen_US
dc.publisher|aCenter for Economic Studies and Ifo Institute (CESifo) |cMunichen_US
dc.relation.ispartofseries|aCESifo Working Paper |x1312en_US
dc.subject.jelL40en_US
dc.subject.jelL81en_US
dc.subject.jelL25en_US
dc.subject.jelL11en_US
dc.subject.jelK2en_US
dc.subject.ddc330en_US
dc.subject.keywordmarket sharesen_US
dc.subject.keywordmarket poweren_US
dc.subject.keyworddifferentiated products industriesen_US
dc.subject.keywordmergersen_US
dc.subject.stwFusionskontrolleen_US
dc.subject.stwProduktdifferenzierungen_US
dc.subject.stwMarktmachten_US
dc.subject.stwRelevanter Markten_US
dc.subject.stwEU-Staatenen_US
dc.titleEU merger control in differentiated product industriesen_US
dc.typeWorking Paperen_US
dc.identifier.ppn477397158en_US
dc.rightshttp://www.econstor.eu/dspace/Nutzungsbedingungen-

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