Please use this identifier to cite or link to this item: http://hdl.handle.net/10419/185756
Authors: 
Adena, Maja
Huck, Steffen
Year of Publication: 
2018
Series/Report no.: 
Discussion Paper No. 86
Abstract: 
We provide the first field evidence for the role of pure self-image, independent of social image, in charitable giving. In an online fundraising campaign for a social youth project run on an opera ticket booking platform we document how individuals engage in self-deception to preserve their self-image. In addition, we provide evidence on stark adverse long-run effects of the fundraising campaign for ticket sales. \"Avoiding the ask,\" opera customers who faced more insistent online fundraising buy fewer tickets in the following season. Our results suggest that fundraising management should not decide in isolation about their campaigns, even if very successful. Rather broader operational concerns have to be considered.
Subjects: 
online fundraising
quasi-experiment
self-image
JEL: 
D64
D03
D12
C93
L31
Document Type: 
Working Paper

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