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Badran, Mona Farid
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29th European Regional Conference of the International Telecommunications Society (ITS): "Towards a digital future: Turning technology into markets?", Trento, Italy, 1st - 4th August 2018
Digital platforms in developing countries are gaining momentum due to the increase in the apps economy that is taking place in these countries. This paper analyzes digital platforms in developing countries using a reference framework that identifies the following: definition, business models, platform enablers, and platform dynamics. The study applies this framework to Jumia Egypt and concludes with policy recommendations to promote digital platforms in developing countries.
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Conference Paper
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