Please use this identifier to cite or link to this item: http://hdl.handle.net/10419/184606
Authors: 
van Scheers, Louise
Makhitha, Khathutshelo Mercy
Year of Publication: 
2016
Citation: 
[Journal:] Foundations of Management [ISSN:] 2300-5661 [Volume:] 8 [Year:] 2016 [Issue:] 1 [Pages:] 243-250
Abstract: 
Substantial evidence shows that strategic marketing planning leads to increased small business performance, yet most small business owners do not draw up a plan for their businesses. This paper presents the results of a secondary research survey on strategic marketing planning of SMEs in South Africa. They indicate that while the higher performing SMEs give a higher priority to marketing than to other business functions, they are still sales- or production-oriented. The higher performing SMEs are more aware of strategic planning tools. They compete with value-added products and good buyer-seller relationships. The findings suggest that broad, small business marketing principles to some extent contribute to the success of SMEs.
Subjects: 
strategic marketing planning
South African SMEs
better performing SMEs
lack of strategic planning know-how
Persistent Identifier of the first edition: 
Creative Commons License: 
https://creativecommons.org/licenses/by-nc-nd/3.0
Document Type: 
Article

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