Bitte verwenden Sie diesen Link, um diese Publikation zu zitieren, oder auf sie als Internetquelle zu verweisen: https://hdl.handle.net/10419/184593 
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Erscheinungsjahr: 
2016
Quellenangabe: 
[Journal:] Foundations of Management [ISSN:] 2300-5661 [Volume:] 8 [Issue:] 1 [Publisher:] De Gruyter [Place:] Warsaw [Year:] 2016 [Pages:] 53-68
Verlag: 
De Gruyter, Warsaw
Zusammenfassung: 
The increasing complexity of the business environment, growing knowledge requirements, development of information technologies, and competitiveness implies the need of implementation of information management systems. Moreover, welter of information about online customers, their individual behavior, and their expectations force entrepreneurs to manage information in a personalized way. Monitoring Internet users behavior, creating their profiles (based on data about age, sex, lifestyle, interests, family, work, etc.), and controlling current traffic on the Web site give wide range of possibilities in creating a real model of potential customers preference and using it in online communication. This study concentrates on possibilities of using personalized communication in the information management by online stores in 4C model.
Schlagwörter: 
personalization
information management
e-commerce
4C model
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