Please use this identifier to cite or link to this item: http://hdl.handle.net/10419/183842
Authors: 
Baric, Andrija
Omazič, Mislav Ante
Year of Publication: 
2018
Citation: 
[Title:] Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Split, Croatia, 6-8 September 2018 [ISSN:] 2706-4735 [Volume:] 4 [Pages:] 327-335
Abstract: 
Continuous globalization, rapid development of information-communication technologies, and the presence of new burning challenges for the global community have contributed to the perception of corporate social responsibility as a strategic tool that allows for successful differentiation and sustainable competitive advantage. The goal of this paper is to offer a short overview of the role of a strategic approach to corporate social responsibility, as well as emphasize the importance of such an approach in creating competitive advantage for a company, but also of sustainability of society as a whole. The paper is based on a primary research questionnaire conducted on middle-sized and large Croatian export companies, as well as a systematic analysis of previously published relevant international scientific papers in the area of corporate social responsibility.
Subjects: 
corporate social responsibility
strategy
stakeholders
differentiation
Croatian export companies
JEL: 
O32
O33
G34
Creative Commons License: 
https://creativecommons.org/licenses/by-nc/4.0/
Document Type: 
Conference Paper

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