Please use this identifier to cite or link to this item: http://hdl.handle.net/10419/183720
Authors: 
Mabić, Mirela
Year of Publication: 
2016
Citation: 
[Title:] Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Rovinj, Croatia, 8-9 September 2016 [ISSN:] 2706-4735 [Volume:] 2 [Pages:] 216-221
Abstract: 
The paper presents the results of empirical research on the impact of Web 2.0 technologies on a company's business. The research was conducted among top and middle managers in companies in Bosnia and Herzegovina. The results show that, although all respondents do not use the aforementioned technologies, they have a relatively positive opinion on the application of Web 2.0 technologies in business. According to their opinion, Web 2.0 technologies make the most important contribution to sharing of data and information in company and have a significant impact on the quality of communication, both internal and external. These results encourage further research on the application of Web 2.0 technologies in business and the use of all the advantages and benefits they can provide to someone actively using them.
Subjects: 
Web 2.0
Web 2.0 technology
management
business
business process
JEL: 
O33
Creative Commons License: 
https://creativecommons.org/licenses/by-nc/4.0/
Document Type: 
Conference Paper

Files in This Item:
File
Size





Items in EconStor are protected by copyright, with all rights reserved, unless otherwise indicated.