Bitte verwenden Sie diesen Link, um diese Publikation zu zitieren, oder auf sie als Internetquelle zu verweisen: https://hdl.handle.net/10419/183146 
Erscheinungsjahr: 
2018
Schriftenreihe/Nr.: 
WZB Discussion Paper No. SP II 2016-306r2
Versionsangabe: 
April 2016 (2n revision October 2018)
Verlag: 
Wissenschaftszentrum Berlin für Sozialforschung (WZB), Berlin
Zusammenfassung: 
We provide the first field evidence pointing at the role of pure self-image, inde-pendent of social image, in charitable giving. In an online fundraising campaign for a social youth project run on an opera ticket booking platform we document how individuals appear to engage in self-deception to preserve their self-image. In addition, we provide evidence on stark adverse long-run effects of the fund-raising campaign for ticket sales. “Avoiding the ask,” opera customers who faced more insistent online fundraising buy fewer tickets in the following season. Our results suggest that fundraising management should not decide in isolation about their campaigns, even if very successful. Rather broader operational concerns have to be considered.
Schlagwörter: 
online fundraising
quasi-experiment
self-image
JEL: 
D64
D03
D12
C93
L31
Dokumentart: 
Working Paper

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