Please use this identifier to cite or link to this item: http://hdl.handle.net/10419/181417
Authors: 
Habryn, François
Year of Publication: 
2012
Abstract: 
The ability to capture customer needs and to tailor the provided solutions accordingly, also defined as customer intimacy, has become a significant success factor in the B2B space - in particular for increasingly "servitizing" businesses. This book elaborates on the solution CI Analytics to assess and monitor the impact of customer intimacy strategies by leveraging business analytics and social network analysis technology. This solution thereby effectively complements existing CRM solutions.
Subjects: 
Customer Intimacy
Business Analytics
Social Networks
Services
Strategy
Persistent Identifier of the first edition: 
ISBN: 
978-3-86644-848-3
Creative Commons License: 
https://creativecommons.org/licenses/by-nc-nd/3.0/de/
Document Type: 
Book
Document Version: 
Published Version
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