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Autoren: 
Hornuf, Lars
Jeworrek, Sabrina
Datum: 
2018
Schriftenreihe/Nr.: 
CESifo Working Paper No. 7153
Zusammenfassung: 
In this study, we investigate whether and to what extent community managers in online collaborative communities can stimulate crowd activities through their engagement. Using a novel data set of 22 large online idea crowdsourcing campaigns, we find that active engagement of community managers positively affects crowd activities in an inverted Ushaped manner. Moreover, we evidence that intellectual stimulation by managers increases community participation, while individual consideration of users has no impact on user activities. Finally, the data reveal that community manager activities that require more effort, such as media file uploads instead of simple written comments, have a larger effect on crowd participation.
Schlagwörter: 
crowdsourcing
open innovation
crowdsourced innovation
crowdworking
ideation
managerial attention
JEL: 
J21
J22
L86
M21
M54
O31
Dokumentart: 
Working Paper

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