Please use this identifier to cite or link to this item: http://hdl.handle.net/10419/180785
Authors: 
Trivedi, Krunal
Trivedi, Pooja
Goswami, Vandana
Year of Publication: 
2018
Citation: 
[Journal:] International Journal of Management, Economics and Social Sciences (IJMESS) [ISSN:] 2304-1366 [Volume:] 7 [Year:] 2018 [Issue:] 2 [Pages:] 186-205
Abstract: 
Sustainable Marketing strategies are unavoidable for 21st century businesses. Companies have started investing huge amount on these activities. Consumers do expect companies to adopt sustainable strategies but realizing one's need is the only drive for any consumer. Thus, there is gap between business sustainability practices and consumers' expectations. To address this gap, the paper proposes a conceptual framework for sustainability strategies that businesses must adopt. The proposed framework can be an important standpoint for businesses to meet consumers' expectations without compromising business value. The paper identified four major sustainable marketing strategies to be integrated into business practices.
Subjects: 
Sustainable marketing strategies
business value
consumer expectations
societal marketing
modern marketing
JEL: 
M19
M31
Creative Commons License: 
http://creativecommons.org/licenses/by-nc/3.0/
Document Type: 
Article

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