Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/180106 
Year of Publication: 
2017
Citation: 
[Journal:] Baltic Journal of Economics [ISSN:] 2334-4385 [Volume:] 17 [Issue:] 2 [Publisher:] Taylor & Francis [Place:] London [Year:] 2017 [Pages:] 190-214
Publisher: 
Taylor & Francis, London
Abstract: 
We study the impact of Internet and social media presence on the market power of small, local banks in Poland. We observe that small banks, which generally embraced new distribution and communication channels considerably later than the large commercial banks, had to forego a portion of their market power to defend market shares or reach new customers. The size of the market power sacrifice was greater when small banks competed against numerous banks within their local markets and particularly substantial when they were outnumbered mostly by large commercial banks.
Subjects: 
Small banks
market power
internet
social media
local banking markets
JEL: 
D4
G21
L1
Persistent Identifier of the first edition: 
Creative Commons License: 
cc-by Logo
Document Type: 
Article

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