Bitte verwenden Sie diesen Link, um diese Publikation zu zitieren, oder auf sie als Internetquelle zu verweisen: https://hdl.handle.net/10419/179252 
Erscheinungsjahr: 
2017
Schriftenreihe/Nr.: 
Research Papers in Economics No. 4/17
Verlag: 
Universität Trier, Fachbereich IV – Volkswirtschaftslehre, Trier
Zusammenfassung: 
In crowdfunding, start-ups can voluntarily communicate with their investors by posting updates. We investigate whether start-ups strategically use updates, which were previously shown to increase investments. To this end, we use hand-collected data of 751 updates and 39,036 investment decisions from the two major German equity crowdfunding portals Seedmatch and Companisto. We find evidence for strategic communication behavior of startups during an equity crowdfunding campaign. During the funding period, start-ups post updates with linguistic devices that enhance the group identity and the group cohesion. Furthermore, the probability of an update during the funding period increases with a strong competition of other contemporary crowdfunding campaigns.
Schlagwörter: 
Crowdfunding
Investor Communication
Entrepreneurial Finance
Sentiment Analysis
Linguistic Devices
Dokumentart: 
Working Paper

Datei(en):
Datei
Größe
508.1 kB





Publikationen in EconStor sind urheberrechtlich geschützt.