Please use this identifier to cite or link to this item: http://hdl.handle.net/10419/178883
Authors: 
Escher, Iwona
Petrykowska, Joanna
Year of Publication: 
2015
Citation: 
[Journal:] Economic and Environmental Studies (E&ES) [ISSN:] 2081-8319 [Volume:] 15 [Year:] 2015 [Issue:] 2 [Pages:] 167-187
Abstract: 
In this paper the authors show how organic food is perceived by Polish young consumers as well as the frequency with which it is purchased by them. The article also identifies the major reasons why young Polish consumers decide to buy organic food and the factors that limit them in purchasing such food products (both in terms of quantity and frequency of purchase). While preparing this study, the authors referred to literature in the field of ecology, consumer behaviour marketing and data obtained from the primary research conducted by the authors in the time period February-March 2014 by means of an auditorium survey based on a sample of 617 respondents (young Polish consumers).
Subjects: 
organic food
young Polish consumers
JEL: 
D12
Q01
Q13
Document Type: 
Article

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