Please use this identifier to cite or link to this item: http://hdl.handle.net/10419/178782
Authors: 
Rondan Cataluña, F. Javier
Arenas Gaitán, Jorge
Ramirez Correa, Patricio, E.
Year of Publication: 
2014
Citation: 
[Journal:] The International Journal of Management Science and Information Technology (IJMSIT) [ISSN:] 1923-0273 [Issue:] 14 [Publisher:] NAISIT Publishers [Place:] Toronto [Year:] 2014 [Pages:] 12-26
Publisher: 
NAISIT Publishers, Toronto
Abstract: 
There is lack of published studies about the relationship between eWOM from SNS or Internet and purchase. This study intends to make a contribution to the understanding of this phenomenon. In order to do this, the research separates the eWOM arisen from the Internet and the eWOM arisen from SNS, and it includes gender as a moderator variable. Furthermore, the inclusion of experience and search goods in the analysis enriches the implications provided. In short, the main proposal of this study is to analyze the influence of eWOM and Internet referrals across different product types, including gender as a moderator variable.
Subjects: 
eWOM
SNS
buying behavior
Internet
Document Type: 
Article

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