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Hochschule Neu-Ulm
Hochschule Neu-Ulm, Kompetenzzentrum Marketing & Branding
Markenbrand: Die Strategiequelle - Zeitschrift für Markenstrategie, Kompetenzzentrum Marketing & Branding, Hochschule Neu-Ulm
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Hochschule Neu-Ulm
Hochschule Neu-Ulm, Kompetenzzentrum Marketing & Branding
Markenbrand: Die Strategiequelle - Zeitschrift für Markenstrategie, Kompetenzzentrum Marketing & Branding, Hochschule Neu-Ulm
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2016
Eine neue Realität im Kundenservice: Ist es aus Marketing-Sicht sinnvoll, Kundenservices auf Augmented Reality-Technologie aufzubauen?
In: 2016, issue: 5/2016, p. 8-18
Hartwig, Jessica
;
Botzenhardt, Florian
;
Ferdinand, Hans-Michael
2016
Kindgerechte Websites als Kundenbindungsinstrument für Unternehmen: Eine Analyse der Internet-Angebote von Aldi Süd und Mattel / Barbie in Bezug auf die Kundenloyalität
In: 2016, issue: 5/2016, p. 46-56
Zelinsky, Annika S.
;
Botzenhardt, Florian
;
Ferdinand, Hans-Michael
2016
The Connection Between Service Design and Brand Personality: An Explorative Study Analyzing the Curated-Shopping-Platform "Zalon by Zalando"
In: 2016, issue: 5/2016, p. 57-65
Detzel, Raphael
;
Mahle, Irene
;
Pätzmann, Jens U.
2016
Fluid Branding: Die Kunst der beständigen Veränderung. Genügt das Konzept des Fluid Branding den Anforderungen für den Aufbau starker Marken?
In: 2016, issue: 5/2016, p. 66-74
Hasenmaile, Lisa M.
;
Botzenhardt, Florian
;
Ferdinand, Hans-Michael
2016
Markenbrand: Die Strategiequelle - Zeitschrift für Markenstrategie. Schwerpunkt Design
In: 2016, issue: 5/2016,
Pätzmann, Jens U.
2016
Streaming Services & Service Design: An Analysis of Netflix and Amazon Video Based on the Gap Model by Parasuraman, Berry & Zeithaml
In: 2016, issue: 5/2016, p. 20-31
Wenzel, Peter
;
Mahle, Irene
;
Pätzmann, Jens U.
Author
3
Botzenhardt, Florian
3
Ferdinand, Hans-Michael
2
Mahle, Irene
2
Pätzmann, Jens U.
1
Detzel, Raphael
1
Hartwig, Jessica
1
Hasenmaile, Lisa M.
1
Wenzel, Peter
1
Zelinsky, Annika S.
year of Publication
6
2016
Journal - issue
6
Issue 5/2016, 2016