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Hochschule Neu-Ulm
Hochschule Neu-Ulm, Kompetenzzentrum Marketing & Branding
Markenbrand: Die Strategiequelle - Zeitschrift für Markenstrategie, Kompetenzzentrum Marketing & Branding, Hochschule Neu-Ulm
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Hochschule Neu-Ulm
Hochschule Neu-Ulm, Kompetenzzentrum Marketing & Branding
Markenbrand: Die Strategiequelle - Zeitschrift für Markenstrategie, Kompetenzzentrum Marketing & Branding, Hochschule Neu-Ulm
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2014
The Connection between Change Management and Internal Branding: Analysis of the Compatibility of Internal Branding and John Kotter's 8-Step Change Process for Change
In: 2014, issue: 3/2014, p. 36-45
Scherle, Tina
;
Botzenhardt, Florian
;
Pätzmann, Jens U.
2014
Brand Differentiation in German Online Job Boards
In: 2014, issue: 2/2014, p. 39-48
Palinkas, Tami
;
Botzenhardt, Florian
;
Pätzmann, Jens U.
2014
Critical Success Factors for Online-Shops of Drugstores
In: 2014, issue: 2/2014, p. 17-25
Svechla, Sabrina
;
Fischer, Jessica
;
Ferdinand, Hans-Michael
2014
Markenbrand: Die Strategiequelle - Zeitschrift für Markenstrategie. Schwerpunkt Internal Branding
In: 2014, issue: 3/2014,
Pätzmann, Jens U.
2014
Effectiveness and Efficiency of Shared Value Activities: The Development of a Model to Evaluate Shared Value Management Activities
In: 2014, issue: 3/2014, p. 46-53
Kaufeldt, Katharina
;
Botzenhardt, Florian
;
Ferdinand, Hans-Michael
2014
Markenbrand: Die Strategiequelle - Zeitschrift für Markenstrategie. Schwerpunkt Digital Marketing
In: 2014, issue: 2/2014,
Pätzmann, Jens U.
2014
Online Surveys vs. Online Observations: A Comparative Analysis of Online Research Methods and their Impact on Brand Management
In: 2014, issue: 2/2014, p. 49-56
Bíró, Szilvia
;
Botzenhardt, Florian
;
Ferdinand, Hans-Michael
2014
Internal Branding vs. Knowledge Sharing: An Evaluation of the Influence of Wikis as a Tool for Corporate Knowledge Management in contemporary Social Software on Internal Branding Strategy and Measures
In: 2014, issue: 3/2014, p. 17-25
Falkenstein, Natalie
;
Botzenhardt, Florian
;
Ferdinand, Hans-Michael
2014
Der Wandel von Push- zu Pull-Medien in der Online-Medienarbeit von Luxusmarken: Eine Untersuchung über den Einsatz von Social Media Newsrooms in der Luxusbranche
In: 2014, issue: 2/2014, p. 8-16
Maiwald, Anna
;
Teichmann, Julia
;
Pätzmann, Jens U.
2014
Internal Branding in der Zeitarbeit: Ist markenkonformes Verhalten und die Identifikation mit der Unternehmenskultur des Einsatzunternehmens bei Zeitarbeitsverhältnissen realisierbar?
In: 2014, issue: 3/2014, p. 8-16
Brandolini, Nick
;
Botzenhardt, Florian
;
Pätzmann, Jens U.
Author
1
Scherle, Tina
1
Svechla, Sabrina
1
Teichmann, Julia
.
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