Skip navigation
A service of the
zbw
Contact
|
Imprint
|
Privacy
|
Sitemap
|
Accessibility
|
Deutsch
Home
About EconStor
About EconStor
Policy
News
Terms of use
Usage statistics
Submit
for:
institutions
authors
Search
Browse by
Author
Year of Publication
Document Type
Communities & Collections
Journals
Monographs (by Publishers)
References
FAQ
Open Access
Contact
Imprint
Privacy
Sitemap
Deutsch
Home
About EconStor
Policy
submit for institutions
submit for authors
Search
browse by Author
browse by Year of Publication
browse by Document Type
browse by Communities & Collections
browse by Journals
browse by Monographs (by Publishers)
News
Terms of use
Usage statistics
References
FAQ
Open Access
EconStor
Search
Search in:
All of EconStor
Hochschule Neu-Ulm
Hochschule Neu-Ulm, Kompetenzzentrum Marketing & Branding
for
Current filters:
Title
Author
Subject
DDC
Date Issued
Has File(s)
Filename
File description
id
jel
series
language (ISO)
document type
ISBN
citation
ppn
Session
Journal - issue
Journal - volume
Equals
Contains
ID
Not Equals
Not Contains
Not ID
Start a new search
Add filters:
Use filters to refine the search results.
Title
Author
Subject
DDC
Date Issued
Has File(s)
Filename
File description
id
jel
series
language (ISO)
document type
ISBN
citation
ppn
Journal - issue
Journal - volume
Equals
Contains
ID
Not Equals
Not Contains
Not ID
Results 1-10 of 16.
Back
1
2
Next
Item hits:
Year of Publication
Title
Author(s)
2015
Finden statt suchen: Marken an der Internet-Pinnwand. Lässt sich die Sichtbarkeit in Suchmaschinen durch gezieltes Pinterest-Marketing beeinflussen?
Schweitzer, Desiree
;
Botzenhardt, Florian
;
Ferdinand, Hans-Michael
2016
Fluid Branding: Die Kunst der beständigen Veränderung. Genügt das Konzept des Fluid Branding den Anforderungen für den Aufbau starker Marken?
Hasenmaile, Lisa M.
;
Botzenhardt, Florian
;
Ferdinand, Hans-Michael
2018
Markenpositionierung durch Archetypen: Eine konzeptionelle Analyse mithilfe eines archetypischen Positionierungsmodells
Kratzer, Thomas
;
Ferdinand, Hans-Michael
;
Kramer, Irene
;
Pätzmann, Jens U.
2014
Critical Success Factors for Online-Shops of Drugstores
Svechla, Sabrina
;
Fischer, Jessica
;
Ferdinand, Hans-Michael
2015
Besser einkaufen durch Social Media? Der Einfluss von Social Plugins auf die Qualität von Produktempfehlungen in E-Commerce-Systemen
Wiedenmann, Katja
;
Botzenhardt, Florian
;
Ferdinand, Hans-Michael
2018
Der Wandel des archetypischen Heldenbildes im modernen Marketing: Eine explorative Untersuchung des Heldenmotivs in Werbekampagnen
Lorenz, Ann-Kathrin
;
Bilger, Rebecca
;
Ferdinand, Hans-Michael
;
Pätzmann, Jens U.
2014
Effectiveness and Efficiency of Shared Value Activities: The Development of a Model to Evaluate Shared Value Management Activities
Kaufeldt, Katharina
;
Botzenhardt, Florian
;
Ferdinand, Hans-Michael
2012
How Do Emerging Countries Influence the Advertising World of Tomorrow? An Analysis of Last Year's Cannes International Festival of Creativity
Runge, Henrike
;
Botzenhardt, Florian
;
Ferdinand, Hans-Michael
2018
How archetypal brands leverage consumers' perception: A qualitative investigation of brand loyalty and storytelling
Laub, Fabian
;
Ferdinand, Hans-Michael
;
Kramer, Irene
;
Pätzmann, Jens U.
2018
Google Zukunftswerkstatt für KMU
Simon, Larissa
;
Bilger, Rebecca
;
Ferdinand, Hans-Michael
Author
1
Hasenmaile, Lisa M.
1
Kaufeldt, Katharina
1
Kratzer, Thomas
1
Laub, Fabian
1
Lorenz, Ann-Kathrin
1
Nied, Jennifer
1
Runge, Henrike
1
Schweitzer, Desiree
1
Simon, Larissa
1
Svechla, Sabrina
.
< previous
next >
year of Publication
6
2018
3
2016
2
2015
4
2014
1
2012