Please use this identifier to cite or link to this item: http://hdl.handle.net/10419/177538
Authors: 
de Carvalho, Alexandre Ywata
de Mendonça, Mário Jorge Cardoso
da Silva, José Jaime
Year of Publication: 
2017
Series/Report no.: 
Texto para Discussão 2322
Abstract (Translated): 
The objective of this study is to predict the potential broadband market in Brazil. This task is done by combining information from two national databases: the Demographic Census of 2010 and the National Survey by Household Sample (Pnad) of 2015. The Pnad 2015 is used to estimate the probability of the household accessing internet by broadband technology using a logit regression. The broadband market is predicted using the estimated model with the same covariates found in the Demographic Census 2010. The prediction indicated a potential market of 45 million households, an additional of 6 million households in relation to the current situation. The new size of the broadband market is estimated if there is a 10% increase in the average penetration of broadband services in the main metropolitan regions. In this scenario, it is observed that the new market reaches 50,7 million households.
Subjects: 
broadband
internet
logit regression
potential market
prediction
JEL: 
L51
L96
Document Type: 
Working Paper

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