Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/176549 
Title: 

Online fundraising, self-image, and the long-term impact of ask avoidance

The document was removed on behalf of the author(s)/ the editor(s).

Year of Publication: 
2018
Series/Report no.: 
WZB Discussion Paper No. SP II 2016-306r
Version Description: 
April 2016 (revised March 2018)
Publisher: 
Wissenschaftszentrum Berlin für Sozialforschung (WZB), Berlin
Abstract: 
We provide the first field evidence for the role of pure self-image, independent of social image, in charitable giving. In an online fundraising campaign for a social youth project run on an opera ticket booking platform we document how individ-uals engage in self-deception to preserve their self-image. In addition, we provide evidence on stark adverse long-run effects of the fundraising campaign for ticket sales. “Avoiding the ask,” opera customers who faced more insistent online fund-raising buy fewer tickets in the following season. Our results suggest that fund-raising management should not decide in isolation about their campaigns, even if very successful. Rather broader operational concerns have to be considered.
Subjects: 
online fundraising
quasi-experiment
self-image
JEL: 
D64
D03
D12
C93
L31
Document Type: 
Working Paper

Files in This Item:
The document was removed on behalf of the author(s)/ the editor(s) on: October 12, 2018


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