Please use this identifier to cite or link to this item: http://hdl.handle.net/10419/176549
Authors: 
Adena, Maja
Huck, Steffen
Year of Publication: 
2018
Series/Report no.: 
WZB Discussion Paper SP II 2016-306r
Abstract: 
We provide the first field evidence for the role of pure self-image, independent of social image, in charitable giving. In an online fundraising campaign for a social youth project run on an opera ticket booking platform we document how individ-uals engage in self-deception to preserve their self-image. In addition, we provide evidence on stark adverse long-run effects of the fundraising campaign for ticket sales. “Avoiding the ask,” opera customers who faced more insistent online fund-raising buy fewer tickets in the following season. Our results suggest that fund-raising management should not decide in isolation about their campaigns, even if very successful. Rather broader operational concerns have to be considered.
Subjects: 
online fundraising
quasi-experiment
self-image
JEL: 
D64
D03
D12
C93
L31
Document Type: 
Working Paper

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