Please use this identifier to cite or link to this item: http://hdl.handle.net/10419/176288
Authors: 
Karmakar, Suparna
Tewari, Meenu
Year of Publication: 
2014
Series/Report no.: 
Working Paper No. 270
Abstract: 
In the fiercely competitive global environment that has prevailed since the removal of (MFA) quotas in 2005, many textile and apparel suppliers have sought to compete by forming and protecting niches. Building competence in design, branding and retail distribution has been an important part of this strategy. With the growing importance of creative content in the volatile and rapidly transforming market for textiles and apparel, new questions have arisen about the role of exclusivity-granting tools such as intellectual property rights in sectors such as T&A, where exclusivity has traditionally been limited or thought to be unviable. The case for or against IP rights in this fast-moving, labor-intensive sector is not well understood and deeply under-researched. This paper focuses on the Indian T&A sector and on non-patent IP rights, such as trademarks, industrial designs, copyrights, and geographical indication as well as informal protections to examine whether and to what extent Indian suppliers use some form of IP protection to create and capture value in their nascent brand development and upgrading efforts. Does the shift to own brands and own designs (OBM and ODM manufacturing) demand stronger IP rights? What is the industry's view on this and how does it relate to market access and the industry's upgrading prospects?
Subjects: 
Intellectual Property Rights
IP
Textiles and Apparel
India
Emerging Economies
Fast Fashion
Branding
Industrial Development
Industrial Policy
JEL: 
O34
L14
L53
L67
Document Type: 
Working Paper

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