López-Morell, Miguel Angel Bernabé Pérez, María Mercedes
Year of Publication:
eabh Papers 18-02
Three decades ago, and with very few precedents, Spain's two principal banking corporations began an intense process of expansion throughout Latin America. Not only did they compete with one other in this new market, but they also faced competition from domestic Latin American banks and other foreign banks. This paper analyses the key elements that encouraged these two banks to enter the Latin American market. It assesses their success or failure in each country they entered, and in the subcontinent as a whole. Finally, it examines the different strategies they used to achieve their aims.
Retailing Banks Latin America FDI Global Banks Bank Profitability