Please use this identifier to cite or link to this item: http://hdl.handle.net/10419/174347
Authors: 
De Haas, Samuel
Herold, Daniel
Schäfer, Jan T.
Year of Publication: 
2017
Series/Report no.: 
MAGKS Joint Discussion Paper Series in Economics 51-2017
Abstract: 
Aldi, the biggest discounter in Germany, started to systematically extend shopping hours of its stores in 2016. We interpret the decision to extend opening hours of a specific Aldi store as entry into a new market. By using a novel data set containing the opening hours of nearly all German grocery retailers, we find that consumer and firm learning influence that decision. The presence of a nearby Aldi already opened longer increases the probability that a given Aldi extends its opening hours. However, if a nearby competitors store is short opened, the probability that Aldi extends opening hours decreases.
Subjects: 
Shopping hours
Retailing
Coordination
Market Entry
JEL: 
L22
L41
L81
Document Type: 
Working Paper

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