Please use this identifier to cite or link to this item: http://hdl.handle.net/10419/172997
Authors: 
Bergman, Peter Leopold S.
Rogers, Todd
Year of Publication: 
2017
Series/Report no.: 
CESifo Working Paper 6721
Abstract: 
We conduct an experiment to understand how enrollment defaults affect the take up and impact of an education technology. We show that a standard and simplified opt-in process induce low take up. Automatically enrolling parents increases adoption significantly and improves student achievement. Our surveys show automatic enrollment is uncommon because its impact is underestimated: District leaders overestimate take-up under the standard condition by 38 percentage points and underestimate take-up under automatic enrollment by 31 percentage points. After learning the actual take-up rates, there is a 140% increase in willingness to pay for the technology when shifting implementation to automatic enrollment.
Subjects: 
adoption
defaults
technology
JEL: 
I21
Document Type: 
Working Paper

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