The automotive industry is one of the most important industries in Europe. This industry is responsible for 14% of total production and capital investment in the European manufacturing sector, and in Germany the share amounts to 22%. Structural change within this crucial sector is of relevance for the whole economy. Along with alternative propulsion systems such as electromobility, (semi-)autonomous vehicles are one of the big trends in the automotive industry. For established providers, the possibility of disruptive change poses a threat to existing markets, while a gradual introduction of new technologies also increases competition. Nevertheless, with their strong market position in the premium segment and especially their relevant research activities, European and especially German automotive manufacturers are well placed to successfully master the coming challenges in the automotive market.