Please use this identifier to cite or link to this item: http://hdl.handle.net/10419/172512
Authors: 
Müller, Stephan
Rau, Holger A.
Year of Publication: 
2017
Series/Report no.: 
Discussion Papers, Center for European, Governance and Economic Development Research 331
Abstract: 
This paper analyzes seasonal effects and their potential drivers in charitable giving. We analyze whether donations differ between the pre-Christmas shopping season and summer. Our experiment aims to minimize confounding factors and controls for donor heterogeneity. We find that prosocial subjects significantly reduce donations by almost one half in the pre-Christmas shopping season. We identify stress and savings as significant drivers of this result. First, the higher subjects' reported stress level in the Christmas season relative to the rest of the year, the lower donations. Second, the higher relative savings, the lower giving. The findings provide managerial insights for the timing and design of fundraising campaigns.
Subjects: 
Charitable Giving
Experiment
Seasonal Effects
JEL: 
C91
D64
Document Type: 
Working Paper

Files in This Item:
File
Size
639.85 kB





Items in EconStor are protected by copyright, with all rights reserved, unless otherwise indicated.