In many microeconometric models we use distances. For instance, in modelling the individual behavior in labor economics or in health studies, the distance from a relevant point of interest (such as a hospital or a workplace) is often used as a predictor in a regression framework. However, in order to preserve confidentiality, spatial micro-data are often geo-masked, thus reducing their quality and dramatically distorting the inferential conclusions. In particular in this case, a measurement error is introduced in the independent variable which negatively affects the properties of the estimators. This paper studies these negative effects, discusses their consequences, and suggests possible interpretations and directions to data producers, end users, and practitioners.