Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/170721 
Year of Publication: 
2017
Series/Report no.: 
Economics Discussion Papers No. 2017-89
Publisher: 
Kiel Institute for the World Economy (IfW), Kiel
Abstract: 
The paper develops a model of price competition in presence of consumers with limited attention. Education and obfuscation marketing strategies are studied. It is shown that firms in highly competitive industries have incentives to obfuscate, but firms in low competitive industries have not.
Subjects: 
bounded rationality
hotelling linear city model
consideration set
limited attention
unawareness
JEL: 
D03
D11
D43
Creative Commons License: 
cc-by Logo
Document Type: 
Working Paper

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