Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/169502 
Authors: 
Year of Publication: 
2017
Series/Report no.: 
28th European Regional Conference of the International Telecommunications Society (ITS): "Competition and Regulation in the Information Age", Passau, Germany, 30th July - 2nd August, 2017
Publisher: 
International Telecommunications Society (ITS), Calgary
Abstract: 
The e-book market in Japan is growing in this decade and according to Impress R&D this tendency will be continue. In this paper, we collected 3,000 samples by online survey and found a tendency of consumption of e-book in Japan by using conjoint analysis. We found 1) attachment to physical objects in Japanese consumers, 2) high MWTP for device and providers. We check this by other questions and found tendency of Japanese consumer for e-distribution services.
Subjects: 
online distribution
conjoint analysis
consumer survey
Document Type: 
Conference Paper

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