Please use this identifier to cite or link to this item: http://hdl.handle.net/10419/169087
Authors: 
Haydam, Norbert
Purcarea, Theodor
Edu, Tudor
Negricea, Iliuta Costel
Year of Publication: 
2017
Citation: 
[Journal:] Amfiteatru Economic Journal [ISSN:] 2247-9104 [Volume:] 19 [Year:] 2017 [Issue:] 45 [Pages:] 528-543
Abstract: 
Generation Y poses interesting consumption behaviour peculiarities comparing to the other generational groups. This paper focuses on two age layers of Generation Y, 20-24 years old and 25-29 years old, with the purpose of modelling satisfaction at a foreign tourism destination based on destination attributes and demographic variables. A mixed qualitative - quantitative research design was employed using equal samples of 30 and, subsequently, of 800 individuals from Romania and South Africa. Based on a comprehensive literature review on satisfaction and its constructs and on Generation Y, a model for explaining satisfaction was built and tested in Romania and South Africa on the two designated age layers using logistic regression. The findings show similarities and differences between the two countries enriching the literature on generational constituents and offering practical insights to tourism businesses. Finally, the model proposed and tested in this paper can be easily replicated in other parts of the world.
Subjects: 
Generation Y
satisfaction
tourism
logistic regression
Romania
South Africa
JEL: 
D12
M31
Z32
Creative Commons License: 
http://creativecommons.org/licenses/by/4.0/
Document Type: 
Article

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