Please use this identifier to cite or link to this item: http://hdl.handle.net/10419/168941
Authors: 
Pakurár, Miklós
Kovács, Sándor
Popp, József
Vántus, András
Year of Publication: 
2015
Citation: 
[Journal:] Amfiteatru Economic Journal [ISSN:] 2247-9104 [Volume:] 17 [Year:] 2015 [Issue:] 39 [Pages:] 676-692
Abstract: 
The aim of the research is to investigate the network of local fruit and vegetable products from “farm to fork”, to uncover the hidden processes in traceability and to advise innovations in the retailing system to improve the competitiveness of the sector. Traceability is an ability to track any food that will be consumed throughout the processes of production, processing and distribution. The research investigates what the customer knows about the origin and treatments of purchased products and what further information would satisfy the consumer. The study explores the flow of information amongst the chain members: producers, wholesalers, small-scale retailers, and customers. Based on interviews and questionnaires, regression analysis and ordinal regression procedure were performed. Innovative solutions to make the retailing competitive should be aligned with the precise knowledge of the consumer. The results of the research show that deficiencies in data collection, data erosion, low level of cooperation of supply chain partners, not paying more attention for more detailed information, and inadequate control are the main problems of the traceability in fruit and vegetable chains.
Subjects: 
retailing
competitiveness
innovation
traceability
local fruit and vegetable supply chain
JEL: 
M39
Creative Commons License: 
http://creativecommons.org/licenses/by/4.0/
Document Type: 
Article

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