Please use this identifier to cite or link to this item: http://hdl.handle.net/10419/168807
Authors: 
Onete, Cristian Bogdan
Dina, Razvan
Vlad, Denisa Elena
Year of Publication: 
2013
Citation: 
[Journal:] Amfiteatru Economic Journal [ISSN:] 2247-9104 [Volume:] 15 [Year:] 2013 [Issue:] Special No. 7 [Pages:] 659-670
Abstract: 
Due to the transformations appeared in the contemporary society, the way natural resources are used, at the United Nations it has been ascertained that a development strategy must be found, strategy which would lead to an effective use or preservation of these ones for the following generations. The use of certain tools to streamline the activities and at the same time to reduce the use of exhaustible resources is required. The businesses conducted in the virtual environment can be an effective way to reach this purpose and social media provides the necessary tools to develop this kind of business. Within this article are presented the ways that social media can become a platform for sustainable business and a support for the development of goods and services that can become sustainable. To determine the image that business environment has on these aspects, a research has been carried out to determine the perception regarding social media and how sale and marketing activities can be realized through the agency of this one.
Subjects: 
Social media
sustainable business
marketing
new consumer
innovation
JEL: 
Q01
M19
M20
M31
Creative Commons License: 
http://creativecommons.org/licenses/by/4.0/
Document Type: 
Article

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