Please use this identifier to cite or link to this item: http://hdl.handle.net/10419/168791
Authors: 
Marcu, Nicu
Meghişan, Georgeta-Mădălina
Year of Publication: 
2013
Citation: 
[Journal:] Amfiteatru Economic Journal [ISSN:] 2247-9104 [Volume:] 15 [Year:] 2013 [Issue:] 34 [Pages:] 358-368
Abstract: 
The current research analysis consumers’ rights concerning personal data processing and confidentiality protection within the public communications sector as they are stated in the 2002/58/CE Directive of the European Parliament and Council from 12th of July 2002. The study objectives are: the way that users/ subscribers get informed about their rights in the field of mobile telephony services; the way that mobile telephony services operators inform their users/ subscribers about the subscription included services; the way that mobile telephony services operators inform their uses/ subscribers about the supplementary services that can be demanded; the rights regarding the personal data processing and confidentiality protection that mobile telephony services consumers agree with; the users/subscribers rights most frequently broken. The marketing research used a questionnaire based survey during January - March 2013 on a sample of 85 users/ subscribers from Romania. It has a preliminary character, shaping a further investigation activity with a higher thematic coverage and a smaller error under the limit of 5%. The data gathering method was a questionnaire based interview. Data were analyzed using the SPSS informatics program, version 16.0 for Windows. The following statistical functions were used for validating/invalidating the hypotheses: descriptive statistics, factor analysis and correlation function.
Subjects: 
research hypothesis
general economic services
mobile telecommunications services marketing
mobile telecommunications consumers’ rights
marketing research
JEL: 
M38
M31
M30
L86
L87
Creative Commons License: 
http://creativecommons.org/licenses/by/4.0/
Document Type: 
Article

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